Online Marketing Gold

By Mike Collins

Using a brand new and different type of advertising medium for the first time can often seem a little daunting and even occasionally cause people to actually shy away from what could be an excellent addition to their marketing portfolio.

The search sub engine is one such brand new method of advertising your website, affiliate scheme, mlm, and blog.

It’’s a relatively simple process to list your business on the search sub engines and in no way should it cause any anxiety. Anyone who has ever listed an item for sale on an auction site will be familiar with the process used by search sub engines.

The first step is free registration, at which point you choose your user name and password. Following primary email confirmation you are now ready to list your business and start receiving visits to your website.

Listing your site is free, but instead of simply jumping in, try a little preparation first, it will pay you great dividends in the long run.

Compose a catchy hook line for your listing, this can be your website title or if you”re a little more adventurous it can be something completely new and innovative, but remember it’’s this hook line that serves to attract visitors to your landing page within the search sub engine, so make it snappy.

Follow this with a subtitle, a little something extra to entice those much needed visitors, remember, because there is a small charge for including subtitles, usually about 40cents, many advertisers will omit to use this feature, so by utilizing this feature yourself you will be making your listing much more noticeable.

You can also use bold text and highlight facilities, each of which carry a similar small charge but serve to make your listing stand out from the crowd.

On your landing page you can really let go, and use your imagination to the full by being as descriptive as possible about your site and your products. Or if you”re not very articulate when it comes to sales text, don”t worry, you can simple copy and paste the text from your websites home page and use that instead, but it is worth trying your hand at being a little more creative, especially when the facility is in place for you to change the content at any time if you are in any way unhappy with it.

Your landing page includes a live link direct to your website so it’’s important that the content of your landing page serves to entice your visitors to visit your actual website, and so make those necessary sales.

You also have a choice of listing periods ranging from 1 day to 28 days, trying out varying periods until you find what best suits you and your business is the best way to proceed.

Don”t worry about your listing period ending, the search sub engine is programmed to inform you that your listing is ending and at the same time allow you to re list your business with a single click.

You can list your business as often as you wish and in any categories which suit the content of your website, or appertain to your product. You may find that you can list your site in more than one category and if you can”t find a suitable category you can always suggest a new category in the search sub engines admin area.

If you have more than one site or business, you can make use of the multiple listngs facility to make it easier and quicker to list all your websites.

The search sub engine has something for everyone, and it’’s extremely user friendly, so put aside any inhibitions you might have regarding new advertising processes and give it a go, it’’s free and it can only help to enhance your online presence.

About The Author

Mike Collins formerly frustrated online marketer.
Now a content online marketer.
Don”t allow your marketing efforts, your advertising dollar and your valuable time to be wasted. Make all your efforts count, start by using a search sub engine, a system that actually works
visit my site http://www.rotata.com

By Thomas Syvertsen

Getting visitors to come to your Internet site is the crux of the success of your home business online marketing promotion. You can build the greatest home business Internet site but if its marketing and promotion doesn”t bring users to the site it’’s useless. Once those visitors are coming to your site your tracking software can let you know which pages they view and for how long and what brings them to the site and what page they are on when they exit the site. All this information helps you improve your site and the online sales process for your home business Internet marketing and promotion.

Your online marketing and promotion plan for your Internet home business should include the following goals:

* To get instant low cost traffic to your site so that these users can let you know if your Web sales copy works, if the order form is right, if the navigation is easy and if the opt-in e-mail offer is productive.
* To test whether the sales process you have set up online does the optimal job of converting your home Internet business” Web traffic into the greatest number of sales.
* To bring the greatest number of consumers to your Web site in the least amount of time.
* And to assure that putting your Web traffic marketing and promotion campaign on autopilot successfully grows your Internet home business.

When it comes to testing your Internet site prior to home business online marketing promotion a lot of entrepreneurs don”t know how to test and what to test. The basics that you need to look at are the ordering process, the sales copy, the opt-in e-mail offer and the navigation of the site. The ordering process must be designed with the assumption that the consumer who buys from you has never done so online before. Make it so easy to navigate that the Web novice won”t give up in frustration.

When looking at the sales copy on your site you want to pay close attention to how captivating your headlines are, how clear and influential the benefits are spelled out, that the guarantee is prominent and clear and that there is a strong call to action.

The opt-in offer must be prominent and just about mouth-watering. The point of testing this is to make sure that you”re getting the contact information from that consumer. You know can lure them to your site time and time again until they say otherwise.

The most important thing to look at when testing your site’’s navigation is to make sure that someone who wants to buy your product or service online can do it in two easy clicks. More than that and you start to lose the interest of this instant-gratification audience especially if your market is under 35 years of age.

About The Author

Thomas Syvertsen is an Internet Marketer. Involved with network marketing and marketing since 2000.
Education: Bachelor Degree in Marketing.

To find the best home based business ideas and
opportunities so you can work at home visit:

http://homebizstartup.googlepages.com

By Thomas Syvertsen

Getting visitors to come to your Internet site is the crux of the success of your home business online marketing promotion. You can build the greatest home business Internet site but if its marketing and promotion doesn”t bring users to the site it’’s useless. Once those visitors are coming to your site your tracking software can let you know which pages they view and for how long and what brings them to the site and what page they are on when they exit the site. All this information helps you improve your site and the online sales process for your home business Internet marketing and promotion.

Your online marketing and promotion plan for your Internet home business should include the following goals:

* To get instant low cost traffic to your site so that these users can let you know if your Web sales copy works, if the order form is right, if the navigation is easy and if the opt-in e-mail offer is productive.
* To test whether the sales process you have set up online does the optimal job of converting your home Internet business” Web traffic into the greatest number of sales.
* To bring the greatest number of consumers to your Web site in the least amount of time.
* And to assure that putting your Web traffic marketing and promotion campaign on autopilot successfully grows your Internet home business.

When it comes to testing your Internet site prior to home business online marketing promotion a lot of entrepreneurs don”t know how to test and what to test. The basics that you need to look at are the ordering process, the sales copy, the opt-in e-mail offer and the navigation of the site. The ordering process must be designed with the assumption that the consumer who buys from you has never done so online before. Make it so easy to navigate that the Web novice won”t give up in frustration.

When looking at the sales copy on your site you want to pay close attention to how captivating your headlines are, how clear and influential the benefits are spelled out, that the guarantee is prominent and clear and that there is a strong call to action.

The opt-in offer must be prominent and just about mouth-watering. The point of testing this is to make sure that you”re getting the contact information from that consumer. You know can lure them to your site time and time again until they say otherwise.

The most important thing to look at when testing your site’’s navigation is to make sure that someone who wants to buy your product or service online can do it in two easy clicks. More than that and you start to lose the interest of this instant-gratification audience especially if your market is under 35 years of age.

About The Author

Thomas Syvertsen is an Internet Marketer. Involved with network marketing and marketing since 2000.
Education: Bachelor Degree in Marketing.

To find the best home based business ideas and
opportunities so you can work at home visit:

http://homebizstartup.googlepages.com

By Jim Pretin

Do you have a website that is getting very little or no traffic at all? Well, I can put you on a path to changing that within the time it will take you to read this article. We will review each of the strategies you can use to promote your website, and then we will try to assimilate them into a single, uniform strategy that is both highly effective and affordable.

First of all, TV commercials, radio ads, and print advertising are very expensive. This is undoubtedly the best way to launch a business, but the costs are prohibitive. A full page ad in a prominent magazine or other publication can run as high as $50,000 per ad. TV commercials can run just as high; if the commercial runs during a popular television show or sporting event, the cost will be enormous.

So, if you do not have enough money in the coffers for traditional advertising, you need to resort to online marketing. This is not a bad thing. Offline advertising (i.e. radio, TV, print ads) is sometimes not effective. Marketing on the internet is cheaper, and if done correctly, can give you much more bang for your buck.

Obviously, the cornerstone of internet marketing is search engine submission and optimization. There are hundreds of different search engines and directories on the internet where you can submit your web site for a listing. This is fairly easy to do. Simply sign up for a monthly submission plan with a credible search engine submission service. There are literally hundreds of these submission services on the internet; you can find them by performing a search on Google.

However, be wary of submitters that claim to be able to submit your site to 75,000 search engines. Such services are scams, and they will submit your web page to FFA pages and bogus link pages that can actually get you banned from the search engines. You should only do business with submission services that submit to the major search engines and directories.

Now that we have covered submission, we need to talk about search engine optimization (SEO), which is even more important. To optimize a site, you need to maximize keyword density and optimize the positioning for the words or phrases that best characterize the subject matter of your site, and you need to use proper Meta tags so that the search engines can interpret your web pages.

If you do not know how to optimize your web site, you should search for an optimization professional on Google. Steer clear of SEO experts who want to charge $1,000 per month or more. Their goal is to bleed you dry before you figure out that they really can not help you get to the top of the rankings. Stick to providers who will optimize your site for a one-time fee.

More important than SEO is link popularity. Link popularity is the number of web sites that currently link to your site. The more inbound links you acquire, the higher your search engine ranking will be. There are more than a few ways to acquire links, but I have a certain strategy that worked well for me.

My advice to you is to write articles and press releases and submit them to article directories and press release distribution services who will then distribute your articles and press releases to other websites who will publish them and in return link back to you. Also, you can submit your site to bloggers through a popular service called Blogitive (Blogitive will get blogs to post one-way anchor text links to your site in their blog, which will greatly enhance your search engine ranking).

If you are not patient enough to wait for your search engine ranking to improve, you can attract visitors to your web site instantly by using pay-per-click advertising (PPC). With PPC, you pay a certain cost per click to have an ad for your web page run at or near the top of the search engine listings for certain keywords. This can be extremely costly and ineffective. It is not uncommon for webmasters to blow thousands of dollars on PPC advertising and make only a few sales.

The best way to promote your site, if you are actually selling something, is through an affiliate program. You need to provide an affiliate code to other online merchants so that they will place your banner on their site; every time you make a sale that resulted from an affiliate referral, the affiliate gets a commission. Some internet companies have thousands of affiliates, and get all the business they would ever need or want this way; and it costs you nothing.

To recruit affiliates, you should submit your affiliate program to as many directories as possible (there are directories where you can list your affiliate program for free). The best way to find affiliates is by listing your program on forums or message boards visited by webmasters who are looking to generate additional revenue for their online business. You will have to consult with an experienced programmer who can set up the affiliate program so that the codes used to track sales for each affiliate will work properly.

So, to summarize, you should first optimize your website and submit it to search engines. You should then begin submitting articles and press releases to article directories and press release distribution services. You should also submit your site to Blogitive so that bloggers will write a review of your site and link to it, further boosting your link popularity. You might want to join a link exchange, but trading links often proves fruitless. Also, you should set up an affiliate program. And finally, you should budget a small amount of money to spend each week on pay-per-click.

If you are persistent and use all of these methods, you will continually increase your traffic over a period of time. It will probably take approximately 3 years of performing each of the tasks outlined in this article, on a daily basis, to get where you want to be. Just stick with it and your efforts will be rewarded in the long run.

About The Author

Jim Pretin is the owner of http://www.forms4free.com, a service that helps programmers create a free HTML form with the code to email the HTML form responses.

By Jim Pretin

Do you have a website that is getting very little or no traffic at all? Well, I can put you on a path to changing that within the time it will take you to read this article. We will review each of the strategies you can use to promote your website, and then we will try to assimilate them into a single, uniform strategy that is both highly effective and affordable.

First of all, TV commercials, radio ads, and print advertising are very expensive. This is undoubtedly the best way to launch a business, but the costs are prohibitive. A full page ad in a prominent magazine or other publication can run as high as $50,000 per ad. TV commercials can run just as high; if the commercial runs during a popular television show or sporting event, the cost will be enormous.

So, if you do not have enough money in the coffers for traditional advertising, you need to resort to online marketing. This is not a bad thing. Offline advertising (i.e. radio, TV, print ads) is sometimes not effective. Marketing on the internet is cheaper, and if done correctly, can give you much more bang for your buck.

Obviously, the cornerstone of internet marketing is search engine submission and optimization. There are hundreds of different search engines and directories on the internet where you can submit your web site for a listing. This is fairly easy to do. Simply sign up for a monthly submission plan with a credible search engine submission service. There are literally hundreds of these submission services on the internet; you can find them by performing a search on Google.

However, be wary of submitters that claim to be able to submit your site to 75,000 search engines. Such services are scams, and they will submit your web page to FFA pages and bogus link pages that can actually get you banned from the search engines. You should only do business with submission services that submit to the major search engines and directories.

Now that we have covered submission, we need to talk about search engine optimization (SEO), which is even more important. To optimize a site, you need to maximize keyword density and optimize the positioning for the words or phrases that best characterize the subject matter of your site, and you need to use proper Meta tags so that the search engines can interpret your web pages.

If you do not know how to optimize your web site, you should search for an optimization professional on Google. Steer clear of SEO experts who want to charge $1,000 per month or more. Their goal is to bleed you dry before you figure out that they really can not help you get to the top of the rankings. Stick to providers who will optimize your site for a one-time fee.

More important than SEO is link popularity. Link popularity is the number of web sites that currently link to your site. The more inbound links you acquire, the higher your search engine ranking will be. There are more than a few ways to acquire links, but I have a certain strategy that worked well for me.

My advice to you is to write articles and press releases and submit them to article directories and press release distribution services who will then distribute your articles and press releases to other websites who will publish them and in return link back to you. Also, you can submit your site to bloggers through a popular service called Blogitive (Blogitive will get blogs to post one-way anchor text links to your site in their blog, which will greatly enhance your search engine ranking).

If you are not patient enough to wait for your search engine ranking to improve, you can attract visitors to your web site instantly by using pay-per-click advertising (PPC). With PPC, you pay a certain cost per click to have an ad for your web page run at or near the top of the search engine listings for certain keywords. This can be extremely costly and ineffective. It is not uncommon for webmasters to blow thousands of dollars on PPC advertising and make only a few sales.

The best way to promote your site, if you are actually selling something, is through an affiliate program. You need to provide an affiliate code to other online merchants so that they will place your banner on their site; every time you make a sale that resulted from an affiliate referral, the affiliate gets a commission. Some internet companies have thousands of affiliates, and get all the business they would ever need or want this way; and it costs you nothing.

To recruit affiliates, you should submit your affiliate program to as many directories as possible (there are directories where you can list your affiliate program for free). The best way to find affiliates is by listing your program on forums or message boards visited by webmasters who are looking to generate additional revenue for their online business. You will have to consult with an experienced programmer who can set up the affiliate program so that the codes used to track sales for each affiliate will work properly.

So, to summarize, you should first optimize your website and submit it to search engines. You should then begin submitting articles and press releases to article directories and press release distribution services. You should also submit your site to Blogitive so that bloggers will write a review of your site and link to it, further boosting your link popularity. You might want to join a link exchange, but trading links often proves fruitless. Also, you should set up an affiliate program. And finally, you should budget a small amount of money to spend each week on pay-per-click.

If you are persistent and use all of these methods, you will continually increase your traffic over a period of time. It will probably take approximately 3 years of performing each of the tasks outlined in this article, on a daily basis, to get where you want to be. Just stick with it and your efforts will be rewarded in the long run.

About The Author

Jim Pretin is the owner of http://www.forms4free.com, a service that helps programmers create a free HTML form with the code to email the HTML form responses.