Online Marketing Gold

By Colin Tsui

Starting an AdSense website is relatively easy. However, there are plenty of things that may go wrong, especially if you”re doing it for the first time. For one, most AdSense businesses crash down before they can really take off. The number of impressions and low click-through rate often changes what seemed to be an excellent business idea into nothing - unless you call earning $1 a day a profitable business venture.

What is AdSense?

90% of problems with AdSense businesses is caused by the fact that AdSense businessmen-to-be don”t know much about what AdSense is and how it really works. While you definitely don”t have to know all the technical details, it is an imperative that you understand all the basics.

AdSense is an advertising program run by Google. Webmasters who decide to take part in it add a special Java script to their websites that allows AdSense to display ads on the webpage it is installed in. The ads come from advertisers who have subscribed to the AdWords program and placed there their own ads. Then AdSense program places them at the AdSense websites that seem to be the most appropriate.

The advertisers pay either per each click on their ad or per thousand impressions (thousand people who have opened your website with the ad on it). A fraction of the price they pay goes to you - the website owner. Google acts only as an intermediary and editor, it is neither the source nor the real provider of any ads.

How Google knows what adverts to display on your site? Everything begins within the AdWords program. When advertisers create their ads, they also choose key phrases that are relevant to their ads. For example, if one creates an advert of a snowboarding website, he will probably choose such key phrases as “snowboard”, “snowboarding”, “snowboard styles”, “snowboard course” etc. When a website is signed to the AdSense program, a special robot (=internet program) called Metabot “reads” your website in search for keywords (=words used in the content). Then it sends a signal to AdSense to send you the adverts that are triggered by the key phrases you have used in your website.

Starting an AdSense website

Build a site: while you can put AdSense ads on virtually any website, in 99% of cases you won”t make any real money out of it. In order to start a real AdSense website that will become a steady income stream, you have to remember about:

*popularity - check what people look for on the Internet and build your site around one of the most popular topics. Use Wordtracker or Nichebot and take a look at the most often searched keywords to get some ideas.

*relevant content - AdSense is not an artificial intelligence and certainly not a mind reader. You have to put a lot of content that speaks about the website’’s topic AND USE THE KEY PHRASES! Otherwise you risk that some ads may miss your website and you get others that are irrelevant to your website. This may greatly decrease the click-through ratio. A tip: do not use the content you can find on the Internet, even if it is marked “public domain” - Google loves fresh unpublished articles.

*proper ad placement - most people who browse the website look at the upper left corner of screen first, then at the mid-upper part and lower left and only lastly at the lower right part of screen. Make sure that you can place your ads where people look first - this increases the chance they click on them.

Registration process: registration process is very simple and, what’’s even more important, free. Go to www.google.com/adsense and complete the registration form. Just remember that you have to add the provided script to your website before you get any ads displayed!

Get the traffic: now, when you have a decent website and relevant ads all you need is people who will visit your site and click on the ads. If your website attracts 1000 visitors a day, you can count on it to bring you a healthy profit. There are dozens of methods you can use. Among the most popular are: adding links to web directories, writing articles to article directories and getting links from other, relevant sites. It is probably the most difficult part of all AdSense business, broad enough to be discussed in another article.

Warning: angry Google = no income

During all the process there is one thing that you have to remember about: don”t do anything that is prohibited or unadvised by Google. First, most of such practices won”t give you any real profit. Second, if you make Google angry, they will simply ban your site from from their search engine, wasting all the hard work you”ve made and forcing you to start everything all over again. Trespassing Google regulations - clicking on your own ads or installing any robots who can do that for you - will always be swiftly punished. No courts, no lawsuits, no nothing - your website will be immediately and irreversibly banned, people cease to visit it and your income drops to zero in a matter of days. A few dollars more are just not worth wasting months of your work.

About The Author

Colin Tsui started his career as an Internet Marketer since September 2006. On his Internet Marketing Blog (http://www.colintsui.com) he shares useful informations, tips and tricks on AdSense, AdWords, Affiliate Marketing, Internet Marketing and how to make money online.

By Colin Tsui

Starting an AdSense website is relatively easy. However, there are plenty of things that may go wrong, especially if you”re doing it for the first time. For one, most AdSense businesses crash down before they can really take off. The number of impressions and low click-through rate often changes what seemed to be an excellent business idea into nothing - unless you call earning $1 a day a profitable business venture.

What is AdSense?

90% of problems with AdSense businesses is caused by the fact that AdSense businessmen-to-be don”t know much about what AdSense is and how it really works. While you definitely don”t have to know all the technical details, it is an imperative that you understand all the basics.

AdSense is an advertising program run by Google. Webmasters who decide to take part in it add a special Java script to their websites that allows AdSense to display ads on the webpage it is installed in. The ads come from advertisers who have subscribed to the AdWords program and placed there their own ads. Then AdSense program places them at the AdSense websites that seem to be the most appropriate.

The advertisers pay either per each click on their ad or per thousand impressions (thousand people who have opened your website with the ad on it). A fraction of the price they pay goes to you - the website owner. Google acts only as an intermediary and editor, it is neither the source nor the real provider of any ads.

How Google knows what adverts to display on your site? Everything begins within the AdWords program. When advertisers create their ads, they also choose key phrases that are relevant to their ads. For example, if one creates an advert of a snowboarding website, he will probably choose such key phrases as “snowboard”, “snowboarding”, “snowboard styles”, “snowboard course” etc. When a website is signed to the AdSense program, a special robot (=internet program) called Metabot “reads” your website in search for keywords (=words used in the content). Then it sends a signal to AdSense to send you the adverts that are triggered by the key phrases you have used in your website.

Starting an AdSense website

Build a site: while you can put AdSense ads on virtually any website, in 99% of cases you won”t make any real money out of it. In order to start a real AdSense website that will become a steady income stream, you have to remember about:

*popularity - check what people look for on the Internet and build your site around one of the most popular topics. Use Wordtracker or Nichebot and take a look at the most often searched keywords to get some ideas.

*relevant content - AdSense is not an artificial intelligence and certainly not a mind reader. You have to put a lot of content that speaks about the website’’s topic AND USE THE KEY PHRASES! Otherwise you risk that some ads may miss your website and you get others that are irrelevant to your website. This may greatly decrease the click-through ratio. A tip: do not use the content you can find on the Internet, even if it is marked “public domain” - Google loves fresh unpublished articles.

*proper ad placement - most people who browse the website look at the upper left corner of screen first, then at the mid-upper part and lower left and only lastly at the lower right part of screen. Make sure that you can place your ads where people look first - this increases the chance they click on them.

Registration process: registration process is very simple and, what’’s even more important, free. Go to www.google.com/adsense and complete the registration form. Just remember that you have to add the provided script to your website before you get any ads displayed!

Get the traffic: now, when you have a decent website and relevant ads all you need is people who will visit your site and click on the ads. If your website attracts 1000 visitors a day, you can count on it to bring you a healthy profit. There are dozens of methods you can use. Among the most popular are: adding links to web directories, writing articles to article directories and getting links from other, relevant sites. It is probably the most difficult part of all AdSense business, broad enough to be discussed in another article.

Warning: angry Google = no income

During all the process there is one thing that you have to remember about: don”t do anything that is prohibited or unadvised by Google. First, most of such practices won”t give you any real profit. Second, if you make Google angry, they will simply ban your site from from their search engine, wasting all the hard work you”ve made and forcing you to start everything all over again. Trespassing Google regulations - clicking on your own ads or installing any robots who can do that for you - will always be swiftly punished. No courts, no lawsuits, no nothing - your website will be immediately and irreversibly banned, people cease to visit it and your income drops to zero in a matter of days. A few dollars more are just not worth wasting months of your work.

About The Author

Colin Tsui started his career as an Internet Marketer since September 2006. On his Internet Marketing Blog (http://www.colintsui.com) he shares useful informations, tips and tricks on AdSense, AdWords, Affiliate Marketing, Internet Marketing and how to make money online.

By David Dutch

Do not be misled though by false prophets promising adsense secrets… these people are not building like your average website builder does.

They have systems in place that create sites for them… people who build sites for them… they have outsourced and automated many of the tedious tasks such as posting to blogs and searching for keywords.

In a nutshell, you want to make sure the page you create offers great value to people interested in the topic you have researched, ideally high demand with low supply.

When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to your relevant Google Adsense Adverts.

Keep your sites easy to navigate and forget the fancy graphics that distract your visitors attention. Unless you are just building AdSense sites for the fun of it and not as a serious business… the purpose of having the site is to have people click on one of the ads.

Keep the site layout simple… dump the scrolling banners, dancing chickens and coloured scroll bars… they are distractions.

Here are 4 Required Steps you can implement today to copy their success and start making money.

1) Starting today… treat your AdSense business like it is a REAL business and track what you do.

Begin tracking what you are doing that works… as well as what you are doing that does not work. This will keep you from making the same mistakes over and over, and you can repeat the steps that have worked in the past. As simple as this step seems… most people do not know the reason for their success or failure.

2) Utilize the latest tools and software available to find good adsense keywords.

The Super AdSense earners are not any smarter than your average person. I know many people think they are… but for the most part, they are regular non techie people.

They are smarter in one respect though… they use the latest tools available to them to automate most of the tasks involved when researching and creating sites. They use the latest adsense keyword, site creation and search engine optimization tools available. The tools they use are their adsense secret weapons.

3) Quit chasing the High Paying keywords.

You cannot compete with the search engine experts who create sites for the $50 payout keywords. You may get lucky every now and then… but in the long run, you are better off building sites for the low to mid range payout keywords. The competition is less, and your chance of success is much higher over the long term.

4) Start with a broad niche and break it down.

Choose a broad subject as your main theme (lets use history of Jaguar cars as an example). From there… break it down into as many sub niches as possible.

You could build sub niches/sites like XK120 type from 1948 to 1954, XK 120 Roadster, XK120 Fixed Head Coupe, etc, etc. You could literally build hundreds of sites around one major theme and stay totally focus

It’’s to your financial advantage to put the Adsense coding near the top of your page on the right. Make sure there is enough “breathing room” — i.e. white space around the ads — so that they will easily attract your visitors.

Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud. And really, for an extra $1, is it worth getting kicked out of a money-maker like AdSense? I think not.

Place your adsense advertising instrategic places, for example place adsense links at the top just under your header and use blocks not skyscraper ads (these look like google ads and are invrably ignored by the viewer).

Adsense is still a very worthwhile business to get your Internet marketing business off the ground. But it must be treated as a real business and care must be taken when selecting the theme of your site to ensure there is enough demand to create a market of visitors.

If you build a site just for Adsense it will soon meet with the wrath of the search engines and all your work will be for nothing. Build good sites of quality content and the adsense ads will reflect the quality of your site. You will attract traffic and because your content is good they will be more than willing to click on your Adsense ads.

This is not short term millionaire fodder, you have to be in it for the long term, but by building quality sites your traffic and earnings will start small but will grow over the months and years with very little further intervention on your part.

About The Author

How to keep you web pages at the cutting edge of the Internet with fresh content and earn a full time income doing so .Click Here To Create Your Adsense Income From Today

By David Dutch

Do not be misled though by false prophets promising adsense secrets… these people are not building like your average website builder does.

They have systems in place that create sites for them… people who build sites for them… they have outsourced and automated many of the tedious tasks such as posting to blogs and searching for keywords.

In a nutshell, you want to make sure the page you create offers great value to people interested in the topic you have researched, ideally high demand with low supply.

When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to your relevant Google Adsense Adverts.

Keep your sites easy to navigate and forget the fancy graphics that distract your visitors attention. Unless you are just building AdSense sites for the fun of it and not as a serious business… the purpose of having the site is to have people click on one of the ads.

Keep the site layout simple… dump the scrolling banners, dancing chickens and coloured scroll bars… they are distractions.

Here are 4 Required Steps you can implement today to copy their success and start making money.

1) Starting today… treat your AdSense business like it is a REAL business and track what you do.

Begin tracking what you are doing that works… as well as what you are doing that does not work. This will keep you from making the same mistakes over and over, and you can repeat the steps that have worked in the past. As simple as this step seems… most people do not know the reason for their success or failure.

2) Utilize the latest tools and software available to find good adsense keywords.

The Super AdSense earners are not any smarter than your average person. I know many people think they are… but for the most part, they are regular non techie people.

They are smarter in one respect though… they use the latest tools available to them to automate most of the tasks involved when researching and creating sites. They use the latest adsense keyword, site creation and search engine optimization tools available. The tools they use are their adsense secret weapons.

3) Quit chasing the High Paying keywords.

You cannot compete with the search engine experts who create sites for the $50 payout keywords. You may get lucky every now and then… but in the long run, you are better off building sites for the low to mid range payout keywords. The competition is less, and your chance of success is much higher over the long term.

4) Start with a broad niche and break it down.

Choose a broad subject as your main theme (lets use history of Jaguar cars as an example). From there… break it down into as many sub niches as possible.

You could build sub niches/sites like XK120 type from 1948 to 1954, XK 120 Roadster, XK120 Fixed Head Coupe, etc, etc. You could literally build hundreds of sites around one major theme and stay totally focus

It’’s to your financial advantage to put the Adsense coding near the top of your page on the right. Make sure there is enough “breathing room” — i.e. white space around the ads — so that they will easily attract your visitors.

Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud. And really, for an extra $1, is it worth getting kicked out of a money-maker like AdSense? I think not.

Place your adsense advertising instrategic places, for example place adsense links at the top just under your header and use blocks not skyscraper ads (these look like google ads and are invrably ignored by the viewer).

Adsense is still a very worthwhile business to get your Internet marketing business off the ground. But it must be treated as a real business and care must be taken when selecting the theme of your site to ensure there is enough demand to create a market of visitors.

If you build a site just for Adsense it will soon meet with the wrath of the search engines and all your work will be for nothing. Build good sites of quality content and the adsense ads will reflect the quality of your site. You will attract traffic and because your content is good they will be more than willing to click on your Adsense ads.

This is not short term millionaire fodder, you have to be in it for the long term, but by building quality sites your traffic and earnings will start small but will grow over the months and years with very little further intervention on your part.

About The Author

How to keep you web pages at the cutting edge of the Internet with fresh content and earn a full time income doing so .Click Here To Create Your Adsense Income From Today

By Alex Newell

Picture someone passing a high tech advertising hoarding and noticing that it shows Palm fringed beaches in a Pacific paradise and then when a second person goes by and the hoarding changes to show a childrens” party and finally a third person walks by and the hoarding shows a picture of President Hilary Clinton going into the Oval Office!

What the fictional high tech advertising hoarding above was doing was showing advertisements relevant to what the passing individual was thinking about. And of course all that was science fiction. But advertising relevant to what the shopper is thinking of and searching for is already here. It is called “Contextual Advertising”. And it is so remarkable that I indulged in a little “science fiction” above, to bring it to your attention.

Google Adsense is the most well known of the many Contextual Advertising Systems. And the one most targeted over the last year by marketers claiming to show us all how to make a fortune just by pasting a little snippet of JavaScript on our website.

Thousands of Internet Newbies have bought such nonsense. Just as a surefire way of making money during the Gold Rush was to sell picks and shovels, a surefire way of making money nowadays is to market “Adsense Nonsense”.

Contextual Advertising works very well for advertisers since it matches the information on the page and may lead to exactly what the shopper or surfer was looking for; it works for publishers and webmasters since it can serve webpages devoted to virtually any subject. And the shopper frequently gets exactly what they were looking for.

But the Internet newbie who thought that putting Adsense on their blog or website was going to lead to a high income is usually disappointed as months go by and single figure earnings stubbornly persist.

In many cases Adsense may not be the best monetisation option. The only way to know is to try various options and track and record the results. Many webmasters have found affiliate programs that pay them better than adsense.

Contextual Advertising is a clever and effective tool. Whether or not it is appropriate on a particular website or blog is a moot point. The only proper advice to a Newbie webmaster or blogger is try different advertising alternatives from Clickbank, Commision Junction or even Amazon and find out for themselves which works best for them on their site for their niche.

About The Author

Alex Newell taught Information Technology in a Community College in London, UK for many years and is now teaching Newbies to Internet Business how to shorten their learning curve to make a living online

Where Internet Newbies Learn To Earn