Online Marketing Gold

By Mike Collins

Using a brand new and different type of advertising medium for the first time can often seem a little daunting and even occasionally cause people to actually shy away from what could be an excellent addition to their marketing portfolio.

The search sub engine is one such brand new method of advertising your website, affiliate scheme, mlm, and blog.

It’’s a relatively simple process to list your business on the search sub engines and in no way should it cause any anxiety. Anyone who has ever listed an item for sale on an auction site will be familiar with the process used by search sub engines.

The first step is free registration, at which point you choose your user name and password. Following primary email confirmation you are now ready to list your business and start receiving visits to your website.

Listing your site is free, but instead of simply jumping in, try a little preparation first, it will pay you great dividends in the long run.

Compose a catchy hook line for your listing, this can be your website title or if you”re a little more adventurous it can be something completely new and innovative, but remember it’’s this hook line that serves to attract visitors to your landing page within the search sub engine, so make it snappy.

Follow this with a subtitle, a little something extra to entice those much needed visitors, remember, because there is a small charge for including subtitles, usually about 40cents, many advertisers will omit to use this feature, so by utilizing this feature yourself you will be making your listing much more noticeable.

You can also use bold text and highlight facilities, each of which carry a similar small charge but serve to make your listing stand out from the crowd.

On your landing page you can really let go, and use your imagination to the full by being as descriptive as possible about your site and your products. Or if you”re not very articulate when it comes to sales text, don”t worry, you can simple copy and paste the text from your websites home page and use that instead, but it is worth trying your hand at being a little more creative, especially when the facility is in place for you to change the content at any time if you are in any way unhappy with it.

Your landing page includes a live link direct to your website so it’’s important that the content of your landing page serves to entice your visitors to visit your actual website, and so make those necessary sales.

You also have a choice of listing periods ranging from 1 day to 28 days, trying out varying periods until you find what best suits you and your business is the best way to proceed.

Don”t worry about your listing period ending, the search sub engine is programmed to inform you that your listing is ending and at the same time allow you to re list your business with a single click.

You can list your business as often as you wish and in any categories which suit the content of your website, or appertain to your product. You may find that you can list your site in more than one category and if you can”t find a suitable category you can always suggest a new category in the search sub engines admin area.

If you have more than one site or business, you can make use of the multiple listngs facility to make it easier and quicker to list all your websites.

The search sub engine has something for everyone, and it’’s extremely user friendly, so put aside any inhibitions you might have regarding new advertising processes and give it a go, it’’s free and it can only help to enhance your online presence.

About The Author

Mike Collins formerly frustrated online marketer.
Now a content online marketer.
Don”t allow your marketing efforts, your advertising dollar and your valuable time to be wasted. Make all your efforts count, start by using a search sub engine, a system that actually works
visit my site http://www.rotata.com

By Thomas Syvertsen

Getting visitors to come to your Internet site is the crux of the success of your home business online marketing promotion. You can build the greatest home business Internet site but if its marketing and promotion doesn”t bring users to the site it’’s useless. Once those visitors are coming to your site your tracking software can let you know which pages they view and for how long and what brings them to the site and what page they are on when they exit the site. All this information helps you improve your site and the online sales process for your home business Internet marketing and promotion.

Your online marketing and promotion plan for your Internet home business should include the following goals:

* To get instant low cost traffic to your site so that these users can let you know if your Web sales copy works, if the order form is right, if the navigation is easy and if the opt-in e-mail offer is productive.
* To test whether the sales process you have set up online does the optimal job of converting your home Internet business” Web traffic into the greatest number of sales.
* To bring the greatest number of consumers to your Web site in the least amount of time.
* And to assure that putting your Web traffic marketing and promotion campaign on autopilot successfully grows your Internet home business.

When it comes to testing your Internet site prior to home business online marketing promotion a lot of entrepreneurs don”t know how to test and what to test. The basics that you need to look at are the ordering process, the sales copy, the opt-in e-mail offer and the navigation of the site. The ordering process must be designed with the assumption that the consumer who buys from you has never done so online before. Make it so easy to navigate that the Web novice won”t give up in frustration.

When looking at the sales copy on your site you want to pay close attention to how captivating your headlines are, how clear and influential the benefits are spelled out, that the guarantee is prominent and clear and that there is a strong call to action.

The opt-in offer must be prominent and just about mouth-watering. The point of testing this is to make sure that you”re getting the contact information from that consumer. You know can lure them to your site time and time again until they say otherwise.

The most important thing to look at when testing your site’’s navigation is to make sure that someone who wants to buy your product or service online can do it in two easy clicks. More than that and you start to lose the interest of this instant-gratification audience especially if your market is under 35 years of age.

About The Author

Thomas Syvertsen is an Internet Marketer. Involved with network marketing and marketing since 2000.
Education: Bachelor Degree in Marketing.

To find the best home based business ideas and
opportunities so you can work at home visit:

http://homebizstartup.googlepages.com

By Thomas Syvertsen

Getting visitors to come to your Internet site is the crux of the success of your home business online marketing promotion. You can build the greatest home business Internet site but if its marketing and promotion doesn”t bring users to the site it’’s useless. Once those visitors are coming to your site your tracking software can let you know which pages they view and for how long and what brings them to the site and what page they are on when they exit the site. All this information helps you improve your site and the online sales process for your home business Internet marketing and promotion.

Your online marketing and promotion plan for your Internet home business should include the following goals:

* To get instant low cost traffic to your site so that these users can let you know if your Web sales copy works, if the order form is right, if the navigation is easy and if the opt-in e-mail offer is productive.
* To test whether the sales process you have set up online does the optimal job of converting your home Internet business” Web traffic into the greatest number of sales.
* To bring the greatest number of consumers to your Web site in the least amount of time.
* And to assure that putting your Web traffic marketing and promotion campaign on autopilot successfully grows your Internet home business.

When it comes to testing your Internet site prior to home business online marketing promotion a lot of entrepreneurs don”t know how to test and what to test. The basics that you need to look at are the ordering process, the sales copy, the opt-in e-mail offer and the navigation of the site. The ordering process must be designed with the assumption that the consumer who buys from you has never done so online before. Make it so easy to navigate that the Web novice won”t give up in frustration.

When looking at the sales copy on your site you want to pay close attention to how captivating your headlines are, how clear and influential the benefits are spelled out, that the guarantee is prominent and clear and that there is a strong call to action.

The opt-in offer must be prominent and just about mouth-watering. The point of testing this is to make sure that you”re getting the contact information from that consumer. You know can lure them to your site time and time again until they say otherwise.

The most important thing to look at when testing your site’’s navigation is to make sure that someone who wants to buy your product or service online can do it in two easy clicks. More than that and you start to lose the interest of this instant-gratification audience especially if your market is under 35 years of age.

About The Author

Thomas Syvertsen is an Internet Marketer. Involved with network marketing and marketing since 2000.
Education: Bachelor Degree in Marketing.

To find the best home based business ideas and
opportunities so you can work at home visit:

http://homebizstartup.googlepages.com

By Jo Han Mok

There are many ways to promote your website. This is a small part of traffic generation. Traffic generation to your website is more to pay-per-click strategies from pay-per-click search engines like Google Adwords. For website marketing strategies, you should optimize your website to make it easier for search engines like Google and Yahoo! to locate your website and direct your customers to it.

1.Keyword Optimization

Let’’s say you”re a customer who is looking for a sword as a collectible. If you are looking for a samurai sword, which is called a katana, an obvious word that you type into a search engine box to look for that sword, would of course be ”katana”. When the search engine generates results for you, you will notice various websites that sell that sword.

Now instead, picture yourself as a retailer who is promoting your samurai swords in your website. Now in order for your customers to look for you, you have to optimize your website title to have the word ”katana” in it. However, since there are too many websites that have that keyword on their sites, you have to find other keywords that other people use to search for the katana in your website title as well. You can use this free tool called Good Keywords to find out what other keyword or keyword phrases they use that have the word ”katana”in it.

So, when you give a title to your website, it could be - ”Samurai Swords|Katana|Katana Sanyo”.

2.Site Submission

You can submit your website to various website directories. When you type ”Submit website” into a Google search engine box for example, it will list down millions of websites that provide free website submission to established search engines such as Google, Yahoo! and MSN and also other respective search engine websites. It will take you about one to three months to get listed into these search engine directories.

3.Article Marketing

You can write about articles pertaining to the niche that you are in. Let’’s say your niche is about coffee beans. You can write good articles to teach people about how to select, roast and brew good coffee beans to make their own cup of coffee. As for every article, in your resource box, write a bit about yourself in a third person format and give a link to your website. When readers appreciate your good article and would like to learn more, they will head down to your website.

It would be very effective if you submit articles automatically using article submission directories. With just one article submission, your article can be submitted to over 500 article directories. If you want to try to submit your articles manually to 500 article directories, well… good luck.

Using this website marketing strategy. when you have submitted just one article to 500 article directories, how many chances are there for people to read and visit your site? Thousands! From just one article, Internet marketers, such as myself see tremendous inprovement in the number of links from article directories to our sites. Meaning to say if I were to create more than 10 articles to optimize or promote one website, how many visitors do you think I”ll receive for that website? Do the math.

4.Link Building

Exchanging links with other recognized websites that have been online for a very long time can help your website gain recognition from search engines. However, emailing every single webmaster of your niche to create a link to your website is a very daunting task. There are some softwares out there such as SEO Elite that automatically sends out your email to thousands of other webmasters. When some webmasters of high-end sites agree to link to your site, not only can search engines look for you easily, but the visitors of that site can click on your link and head down to your website.

These four website marketing strategies have been proven to work for website promotion. If your website is of good quality content and products, these tactics can help you in your website conversion rate. Website conversion rate is the number of visitors who transform into your customers.

About The Author

Jo Han Mok is a #1 bestselling author and a masterful planner in developing successful website marketing strategies. Find out how he can make you discover the internet millionaire within! Visit his website at http://www.internetmillionairecode.com